Brand: WWF

Agency: Leo Burnett Germany​

2024

The Challenge

How to present the effects of climate change in the most picturesque way?​

Masterpieces last eternity, but untouched landscapes Van Gogh painted do not.​

Meet the Climate Realism! This campaign used world most famous paintings to paint a different (climate) picture – future devastating consequences of climate changes.​

What does 3 degrees of warming mean for Monet's Water Lillies pond?​

Answers to this kind of questions were presented on interactive digital billboards and physical exhibitions in Berlin. Certainly, one memorable experience! ​

Brand: Ford

Agency: Adam & Eve/DDB​

2024

The Challenge

In an auto moto industry, traditionally infamous for propagating women stereotypes, how can a brand give different perspective?​

Rising acting star, Sydney Sweeney, was the face of this campaign in which her good looks wasn’t emphasized, rather her doing things "only man can do". ​

Brand: Oreo

Agency: Mondelez

2024

The Challenge

How to infiltrate consumer mind so extensively that even one of the most recognizable Internet buttons become synonymous with the brand? ​
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At the same time, relate to online shoppers?​​
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OREO “hijacked” "common" three-bar drop-down menu (that we usually call the hamburger) and made it into an uncommon OREO Menu. Whenever users encountered and taped the three-bar icon, the actual tabs were promo codes for shopping OREO cookies online. ​​
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Once again, OREO successfully pushed the boundaries of traditional shopper marketing strategy.

Brand: Heineken

Agency: LePub Milan​

2024

The Challenge

A brand not taking its heritage too seriously? Seriously?! ​

To celebrate 150th anniversary, the most misspelled beer brand in the world, changed all its bottles to anything but Heineken. ​

22 million bottles in 153 countries, to be precise! Heiny, Verdinha, Heny were just some of the names of the brand on the bottles, and on digital and promo materials.​

How refreshing! Brand being so playful and engaging with its audience!​

This was the most successful global PR launch ever by Heiny. :)​

Brand: Sennheiser

Agency: Ogilvy Amsterdam​

2024

The Challenge

How to emphasize important feature of electronic headphones in a relatable manner?

In this fast-paced world, when we are constantly rushing from point A to point B, we all fear that one thing – low battery on our electronic devices. ​

The campaign titled 'Sennheiser Sleepers' elegantly demonstrates something we all need in our lives – sleep and electronic devices with superior battery durability. ​

After a long day, you may just shut down, but Sennheiser headphones won't! They will keep on playing your favorite songs on and on and on!​

Brand: Japan Railway 150th Anniversary Campaign

Agency: Dentsu Inc., Tokyo

2024

The Challenge

When Japan wanted to celebrate 150th anniversary of its railways, the question was how to make railway experience more adventurous and engaging?​

Through the simple mechanism of collecting specially crafted stamps, not only did the number of station visits increase, but also the excitement of traveling with railways skyrocketed!​

In-station billboards, stamp books and posters additionally illustrated the core of the campaign and eventually resulted not only in more interest in Japan railways but also sparked emotional connection between people. How beautiful!

Brand: Mercedez-Benz​

Agency: Filmakademie Baden-Württemberg, Germany​

2022

The Challenge

This student campaign titled “Pudding”, created for the brand Mercedes-Benz, proves that some of the most memorable and most effective ads are based on simple analogy (more precisely disruptive theory technique absurd consequence) to perfectly illustrate a product feature.​

Brand: Yucatán

Agency: 1947, Santa Cruz, Bolivia​

2024

The Challenge

How to remind people on almost every corner of one of the hottest cities in Bolivia that the coolest thing they can do is to enjoy one brand's popsicles? Why not use simple guerilla strategy?​

Utilizing natural shades of the city, popsicle brand Paletas Yucatán placed stickers of various popsicles on walls and floors of the streets, along with a message reaffirming that enjoying their popsicles is the coolest thing in town. ​

Brilliant and simple!

Brand: Coca Cola​

Agency: Ogilvy New York​

2024

The Challenge

How can one brand maintain relevance regarding one of the most important environmental topics of today? ​

Even further, communicate to consumers that their actions matter? ​

Social responsibility – one of the biggest themes in our industry.​

Coca Cola – one of the giants in terms of its advertising. ​

Best creative ideas? Always the simplest ones!​

Check out Coca Cola totally "crushing" its logo, for a greater cause, of course

Brand: Liquid Death

Agency:

2024

The Challenge

Sodas are unhealthy and full of sugar, right? So, if a soda brand is somehow different regarding the amount of sugar in it, how to communicate this USP?​

The first and probably the only time we will see beautiful ripped super models drinking horrible amounts of sugar packed in a soda bottle. ​

The brand message is clear – we see it all the time in soda commercials, just minus the display of obvious sugar which is regular ingredient in biggest soda brands. ​

Compared to Liquid Death, that is.​