BEST CAMPAIGNS

REKLAMOTEKA

Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.

Feeding Gamers

Brand: Delimex

Agency: The Kitchen

2023

The Challenge

To show gamers that Delimex makes the perfect food to fuel their wins, they hung out at taco trucks and kitchens in the year’s biggest games to feed players free kills and literal taquitos.

Scratchboards

Brand: Activision Blizzard UK

Agency: David Madrid​

2023

The Challenge

To encourage skateboarders to use their boards more by creating limited-edition decks that reveal in-game reward codes as they are scratched, combining physical skateboarding with digital rewards.

Rob it to get it

Brand: Distance

Agency: BETC Paris

2023

The Challenge

To re-establish the original purpose of sportswear by creating a unique and engaging challenge that celebrated real runners and encouraged community engagement, all while promoting Distance as a concept running store.​

Heinz Ketchup Fraud

Brand: Heinz Ketchup

Agency: Rethink Canada

2023

The Challenge

To combat the practice of restaurants refilling Heinz ketchup bottles with inferior brands by engaging fans to help ensure that when people see Heinz, it's actually Heinz.​

World Cup Delivery

Brand: PedidosYa.​

Agency: GUT, Buenos Aires

2023

The Challenge

To achieve unparalleled brand visibility and capitalize on Argentina's historic World Cup victory by engaging with over half of the country's population in a cost-effective manner.​

Phone it in

Brand: Skinny

Agency: Colenso BBDO, Auckland

2023

The Challenge

To create a cost-effective advertising campaign for Skinny Mobile that would resonate with its audience by turning custom radio scripts into out-of-home placements that anyone could record on their mobile phones.

Flipvertising

Brand: Samsung

Agency: CHEP Network AUS

2023

The Challenge

To engage ad-sceptical millennials and Gen Z, who are wary of social media algorithms and personalized ads, by creating a unique YouTube pre-roll campaign for the Samsung Galaxy Z Flip4 that required viewers to actively seek out the ad, leading to increased engagement and sales.​

Chatpat social campaign

Brand: FCB Chicago & FCB India

Agency: Stream and Tough Guy

2023

The Challenge

To persuade India's largest corporations to allocate a portion of their marketing budgets as donations to SOS Children's Villages, in order to address the increasing costs of caring for abandoned and orphaned children.

The somewhere billboar

Brand: Silk & Spice

Agency: Stream and Tough Guy

2023

The Challenge

To raise the regional awareness and drive consumer engagement, showcasing the product as a secret treasure tucked away in a desert island. ​

Sincerest apologies to utensils everywhere

Brand: KFC

Agency:

2023

The Challenge

To reposition the act of eating KFC chicken without utensils as an enjoyable experience, leveraging the brand's "Finger Lickin' Good" tagline.​

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.