Brand: Yucatán
Agency: 1947, Santa Cruz, Bolivia
2024
The Challenge
How to remind people on almost every corner of one of the hottest cities in Bolivia that the coolest thing they can do is to enjoy one brand's popsicles? Why not use simple guerilla strategy?
Utilizing natural shades of the city, popsicle brand Paletas Yucatán placed stickers of various popsicles on walls and floors of the streets, along with a message reaffirming that enjoying their popsicles is the coolest thing in town.
Brilliant and simple!
