A challenger brand is bold enough to make changes that no other brand can or will.
Usually perceived as an underdog, neither the market leader nor a specific niche brand, a challenger brand stands out with a driven mindset.
A challenger brand is adventurous, competitive, confident, creative, and exciting and expects the same from its employees and customers. It challenges existing circumstances, the market, the landscape, or the business category in which it operates.
A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through.
A challenger brand is a brand that dares to makes changes that other brands cannot or will not make.
“You need to have a constant desire to do something essentially different, rather than just a bit better.
OUR PROCESS
WE HAVE A UNIQUE APPROACH TO DOING THINGS
We follow three key principles on how we approach work, in order to stay relevant and effective.
*01
*THE 3% CHALLENGE
We challenge ourselves to always add 3% more to every project, brief, idea, presentation, call, email, meeting, party… Because we believe small, repeated efforts bring big results and growth.
*02
*MEDIA-AGNOSTIC IDEAS
Ideas that create an impact on the society, independent of the media channel or format.
*03
*AGILE PROCESS MANAGEMENT
Is a way of managing projects that allows teams to work more efficiently and flexibly. It involves breaking down a large project into smaller tasks that can be completed in short periods of time, instead of planning out the entire project from the start.