HOW WE DO IT
THE CHALLENGER MINDSET
A challenger brand is bold enough to make changes that no other brand can or will.
Usually perceived as an underdog, neither the market leader nor a specific niche brand, a challenger brand stands out with a driven mindset.
A challenger brand is adventurous, competitive, confident, creative, and exciting and expects the same from its employees and customers. It challenges existing circumstances, the market, the landscape, or the business category in which it operates.
A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through.
A challenger brand is a brand that dares to makes changes that other brands cannot or will not make.
WE HAVE A UNIQUE APPROACH TO DOING THINGS
*THE 3% CHALLENGE
We challenge ourselves to always add 3% more to every project, brief, idea, presentation, call, email, meeting, party… Because we believe small, repeated efforts bring big results and growth.
Ideas that create an impact on the society, independent of the media channel or format.
*AGILE PROCESS MANAGEMENT
Is a way of managing projects that allows teams to work more efficiently and flexibly. It involves breaking down a large project into smaller tasks that can be completed in short periods of time, instead of planning out the entire project from the start.
Kaktus Awards – POJEDINAČNI RADOVI 2016
Kaktus Awards – BEST CONTENT 2017
Kaktus Awards – BEST INTEGRATED CAMPAIGN 2017
GOLDEN DRUM – Silver Drum x2 2016
GOLDEN DRUM – Silver Drum x2 2017
GOLDEN DRUM – Golden Drum 2017
GOLDEN DRUM – Silver Drum Adriatic 2017
GOLDEN DRUM – Bronze Drum Adriatic 2017
UEPS – Dragan Sakan 2017
Mixx Awards – BRANDED CONTENT 2018
Mixx Awards – BEST INOVATION 2019
Mixx Awards – BEST CROSS MEDIA INTEGRATION 2021
Mixx Awards – BEST SOCIAL INFLUENCER MARKETING 2022
SOMOBORAC – SOMORITANAC 2016
SOMOBORAC – SOMO APP 2017
SOMOBORAC – SOMO TECH 2019
SOMOBORAC – SOMO APP 2019
SOMOBORAC – SOMO VEB 2019
SOMOBORAC – DIGITALNI MIKS 2019
SOMOBORAC – SOMO SOCIAL 2020
IN THE PRESS