HOW WE DO IT

THE CHALLENGER MINDSET

A challenger brand is bold enough to make changes that no other brand can or will.

 

Usually perceived as an underdog, neither the market leader nor a specific niche brand, a challenger brand stands out with a driven mindset.

 

A challenger brand is adventurous, competitive, confident, creative, and exciting and expects the same from its employees and customers. It challenges existing circumstances, the market, the landscape, or the business category in which it operates. 

A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through. 

 

A challenger brand is a brand that dares to makes changes that other brands cannot or will not make.

You need to have a constant desire to do something essentially different, rather than just a bit better.

OUR PROCESS

WE HAVE A UNIQUE APPROACH TO DOING THINGS

We follow three key principles on how we approach work, in order to stay relevant and effective.

*01

*THE 3% CHALLENGE

We challenge ourselves to always add 3% more to every project, brief, idea, presentation, call, email, meeting, party… Because we believe small, repeated efforts bring big results and growth.

*02

*MEDIA-AGNOSTIC IDEAS

Ideas that create an impact on the society, independent of the media channel or format.

*03

*AGILE PROCESS MANAGEMENT

Is a way of managing projects that allows teams to work more efficiently and flexibly. It involves breaking down a large project into smaller tasks that can be completed in short periods of time, instead of planning out the entire project from the start. 

OUR AWARDS

*RECOGNITIONS

BALCANNES – Retail Bronze 2024
Kaktus Awards – POJEDINAČNI RADOVI 2016

Kaktus Awards – BEST CONTENT 2017

Kaktus Awards – BEST INTEGRATED CAMPAIGN 2017

GOLDEN DRUM – Silver Drum x2 2016

GOLDEN DRUM – Silver Drum x2 2017

GOLDEN DRUM – Golden Drum 2017

GOLDEN DRUM – Silver Drum Adriatic 2017

GOLDEN DRUM – Bronze Drum Adriatic 2017

UEPS – Dragan Sakan 2017

Mixx Awards – BRANDED CONTENT 2018

Mixx Awards – BEST INOVATION 2019

Mixx Awards – BEST CROSS MEDIA INTEGRATION 2021

Mixx Awards – BEST SOCIAL INFLUENCER MARKETING 2022

SOMOBORAC – SOMORITANAC 2016

SOMOBORAC – SOMO APP 2017

SOMOBORAC – SOMO TECH 2019

SOMOBORAC – SOMO APP 2019

SOMOBORAC – SOMO VEB 2019

SOMOBORAC – DIGITALNI MIKS 2019

SOMOBORAC – SOMO SOCIAL 2020

IN THE PRESS