BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
Brand: AsociaciónLucha contra el Mal de Alzheimer
Agency: República Havas
2023
The Challenge
Alzheimer’s – most of us fear it.
Football – undeniably Argentina's national passion.
Now, imagine an entire pro league taking the field wearing a teammate’s name on their back.
Imagine the hype on social.
This is a masterclass in turning national passion into a powerful tool for raising awareness—
and a fine source of inspiration for all creatives to sometimes consider connecting the unimaginable dots.
Brand: FirstVet
Agency: Shomei
2020
The Challenge
How to draw the attention of pet owners to a groundbreaking digital vet?
Ever heard of smelly OOH?
Hey, everything is fair in war and love—especially when it’s in the best interest of the purest love of all: our precious little furry angels.
Brand: CoorDown - the National Coordination of Associations of People with Down Syndrome
Agency: Small
2024
The Challenge
To challenge the perspectives and assumptions many of us hold about what people with Down syndrome can and cannot do.
On World Down Syndrome Day, March 21, 2024, CoorDown – the National Coordination of Associations of People with Down Syndrome – launched a heartwarming international awareness campaign with a powerful message – let's normalize NOT assuming.
Brand: The Venetian Resort Las Vegas
Agency:
2025
The Challenge
How to create a video ad for a resort that blends timeless elegance with modern indulgence?
You most definitely haven't seen something this mesmerizing with such unbelievable scene transitions!
Don’t miss this production masterclass.
Brand: MARS
Agency: adam&eveDDB London
2025
The Challenge
What’s the simplest way to "sell the product" with a catchy (or should we say, catty) OOH ad? Ad Attack is a clever and straightforward approach to show how this brand of cat treats will attract every cat in the neighborhood. But if you're curious about how they captured such realistic poses of each and every cat, be sure to check out this link.
Brand: Batiste
Agency: FCB Newlink Mexico
2019
The Challenge
Turning a national drama into a bold advertising opportunity.
Check out how a dry shampoo brand seized the moment with a clever and unexpected ad placement in Mexico City.
Brand: ROSE :: Behance
Agency: Superstudio.ca
2024
The Challenge
Beautiful example of brand identity where every detail tells the story of a brand.
Brand: KPN
Agency: Dentsu Creative Amsterdam
2025
The Challenge
How can a brand address the sensitive topic of online shaming and reach an audience of sensitive teenagers in an authentic way?
Is there a medium more powerful than music to deliver a profound message that stays with us long after it's heard?
Biggest teen music star in the Netherlands is the star of this campaign, proving that songs can even change laws!
Brand: McDonalds Japan
Agency: TBWA / HAKUHODO
2025
The Challenge
How to bridge the cultural gap while appealing to the most authentic demographic out there – the infamous Gen Z?
Japan, a nation widely known for its hospitality.
Asking Gen Z to constantly smile? Not even in Japan, my man.
McDonald’s long-standing policy that smiles cost zero yen felt like another blow to the most self-aware generation out there.
McDonald’s played their game and gave Gen Z Japanese music star to reconcile their differences through medium every young adult truly appreciates – music.
Work with your smile evolved into Work with your style.
Gen Z, our heroes! :)
Brand: Marmite
Agency: adam&eve London and adam&eve New York
2024
The Challenge
Imagine a brand openly advocating for the shady business of smuggling?
Every expat has at least one food craving they simply can’t satisfy abroad. We all know it—but Marmite was the first to turn this insight into brilliant narrative.
The mechanism? Smuggle Marmite from UK to NYC!
By tapping into the deep emotional connection UK expats have with their beloved spread, this campaign is a masterclass in authentic storytelling.
The result? A stronger brand image and unwavering brand loyalty, at least!
When a campaign is this good, even the writer of these words is tempted to try Marmite—and it’s a yeast extract, for God’s sake!
