BEST CAMPAIGNS

REKLAMOTEKA

Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.

The Meowzer

Brand: Whiskas

Agency: Colenso BBDO

2024

The Challenge

To address the growing demand for low-maintenance pets and reduce the number of dogs being returned to shelters due to incompatibility. "Meowzer" is a new breed of dog that’s suspiciously similar to a cat. All touchpoints lead adopters to the Meowzer website, which uses a smart matching algorithm to accurately match potential adopters to the right Meowzers for them.

From – To

Brand: ING

Agency: TBWA\NEBOKO

2024

The Challenge

To empower over 39 million customers in their life journeys, mirroring the transformative nature of travel and highlighting the power of these journeys in the emotional story.

As DRV challengers, we see immense potential in this concept, but we believe it could truly shine if tailored for an airline company rather than a bank. In this way, the campaign would elevate to a more impactful level.

No More Zombies

Brand: Tim Hortons

Agency: GUT Toronto

2023

The Challenge

To emphasize the necessary urge for coffee by alleviating the zombie feeling in a distracting and recognizable way.

This is Nude

Brand: PANTONE

Agency: Hasan & Partners, Helsinki

2023

The Challenge

To celebrate people's diversity in the world, regardless of their personal color code.

Let’s celebrate McD’s

Brand: Mc Donald's (Canada)

Agency: Cossette

2024

The Challenge

To celebrate the opening of the new and renovated McDonald’s restaurant in Canada by featuring classic menu items in the form of bursts of confetti.

Budi hrabar, budi zdrav

Brand: Ožujsko

Agency: BBDO Zagreb

2023

The Challenge

To raise awareness on a topic men don't want to think about.

Deutsche Depressionshilfe​

Brand: Deutsche Depressionshilfe​

Agency: Grabarz & Partner​

2024

The Challenge

To illustrate how depression has many faces and is often unrecognisable at first glance.​

That’s Premium

Brand: LinkedIn

Agency: The Mill • Cartel • Park Pictures​

2024

The Challenge

To make LinkedIn users understand why they should subscribe to premium by transforming ordinary insights into extraordinary executions.

Financial Life Insurance

Brand: The Prudential Gibraltar Financial Life Insurance​

Agency: KAYAC

2023

The Challenge

To emphasize the importance of life insurance with emotional storytelling, addressing the people who approach the era of 100 years of life.

Have a Word

Brand: Mayor Of London​

Agency: Ogilvy UK​

2023

The Challenge

​Have A Word highlights how misogyny can escalate to more violent acts. It puts the onus on men, challenging them to stop being a bystander and take action when they see sexist behaviour and harassment by their peers.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.