Brand: Heineken
Agency: LePub Milan
2024
The Challenge
A brand not taking its heritage too seriously? Seriously?!
To celebrate 150th anniversary, the most misspelled beer brand in the world, changed all its bottles to anything but Heineken.
22 million bottles in 153 countries, to be precise! Heiny, Verdinha, Heny were just some of the names of the brand on the bottles, and on digital and promo materials.
How refreshing! Brand being so playful and engaging with its audience!
This was the most successful global PR launch ever by Heiny. :)
