BACK TO CAMPAIGNS

My Japan Railway​

Brand: Japan Railway 150th Anniversary Campaign

Agency: Dentsu Inc., Tokyo

2024

The Challenge

When Japan wanted to celebrate 150th anniversary of its railways, the question was how to make railway experience more adventurous and engaging?​

Through the simple mechanism of collecting specially crafted stamps, not only did the number of station visits increase, but also the excitement of traveling with railways skyrocketed!​

In-station billboards, stamp books and posters additionally illustrated the core of the campaign and eventually resulted not only in more interest in Japan railways but also sparked emotional connection between people. How beautiful!

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.