Brand: Coca Cola
Agency: Ogilvy New York
2024
The Challenge
How can one brand maintain relevance regarding one of the most important environmental topics of today?
Even further, communicate to consumers that their actions matter?
Social responsibility – one of the biggest themes in our industry.
Coca Cola – one of the giants in terms of its advertising.
Best creative ideas? Always the simplest ones!
Check out Coca Cola totally "crushing" its logo, for a greater cause, of course