BACK TO CAMPAIGNS

Climate Realism​

Brand: WWF

Agency: Leo Burnett Germany​

2024

The Challenge

How to present the effects of climate change in the most picturesque way?​

Masterpieces last eternity, but untouched landscapes Van Gogh painted do not.​

Meet the Climate Realism! This campaign used world most famous paintings to paint a different (climate) picture – future devastating consequences of climate changes.​

What does 3 degrees of warming mean for Monet's Water Lillies pond?​

Answers to this kind of questions were presented on interactive digital billboards and physical exhibitions in Berlin. Certainly, one memorable experience! ​

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.