BEST CAMPAIGNS

REKLAMOTEKA

Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.

Kärcher’s​

Brand: Kärcher’s​

Agency: Antony

2022

The Challenge

To offer a counterpoint to over-the-top cleaning ads with a series of films that celebrate the most basic vacuum cleaner features in a highly fashionable way.

Volkswagen

Brand: Volkswagen

Agency: Ogilvy South Africa

2014

The Challenge

To promote the Side Assist system which warns drivers of approaching vehicles. The brand placed ads that described the ads of other brands which were coming up on the following page.​

SHEBA

Brand: SHEBA

Agency: AMV BBDO

2023

The Challenge

To showcase that cat owners can't resist cats' allurance, despite the alergy. That was exactly where the product kicked in.

Parachutes coffee​

Brand: Parachutes coffee​

Agency: Orphan

2022

The Challenge

To point out the mind-blowing taste of Parachutes coffee, which is the main USP of the product since instant coffee isn't supposed to taste that good.

SNCF

Brand: SNCF

Agency: TBWA - Paris

2014

The Challenge

To attract people's attention in the public space around Paris and let them get a flavor of European cities.

Corona

Brand: Corona

Agency: David

2023

The Challenge

To encourage people to recycle empty Corona packaging instead of polluting beaches and oceans.​

Coca Cola

Brand: Coca Cola

Agency: VMLY&R

2023

The Challenge

To showcase that the best food in the world should always be accompanied with Coca-Cola.​

Michelob ULTRA beer

Brand: Michelob ULTRA beer

Agency: David

2023

The Challenge

To advertise a low-alcoholic beer by celebrating those who gave it all in marathons instead of clubs, using night clubbing-related behaviour as an inspiration.​

Miller Lite

Brand: Miller Lite

Agency: Alma

2023

The Challenge

To support women in the brewing industry by using recycled sexist print ads and posters to grow hops.

Zippo

Brand: Zippo

Agency: Ogilvy New York​

2024

The Challenge

To playfully suggest giving a gift that lasts by focusing on glum couples whose flame has gone out, instead on happy couples in love, as brands usually do.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.