Decades of Soda Marketing Is BS DRV

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Decades of Soda Marketing Is BS

Brand: Liquid Death

Agency:

2024

The Challenge

Sodas are unhealthy and full of sugar, right? So, if a soda brand is somehow different regarding the amount of sugar in it, how to communicate this USP?

The first and probably the only time we will see beautiful ripped super models drinking horrible amounts of sugar packed in a soda bottle.

The brand message is clear – we see it all the time in soda commercials, just minus the display of obvious sugar which is regular ingredient in biggest soda brands.

Compared to Liquid Death, that is.

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