Anti-advertising​

Brand: Sennheiser

Agency: Ogilvy Amsterdam​

2024

The Challenge

How to emphasize important feature of electronic headphones in a relatable manner?

In this fast-paced world, when we are constantly rushing from point A to point B, we all fear that one thing – low battery on our electronic devices. ​

The campaign titled 'Sennheiser Sleepers' elegantly demonstrates something we all need in our lives – sleep and electronic devices with superior battery durability. ​

After a long day, you may just shut down, but Sennheiser headphones won't! They will keep on playing your favorite songs on and on and on!​

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