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The Oreo menu​

Brand: Oreo

Agency: Mondelez

2024

The Challenge

How to infiltrate consumer mind so extensively that even one of the most recognizable Internet buttons become synonymous with the brand? ​
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At the same time, relate to online shoppers?​​
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OREO “hijacked” "common" three-bar drop-down menu (that we usually call the hamburger) and made it into an uncommon OREO Menu. Whenever users encountered and taped the three-bar icon, the actual tabs were promo codes for shopping OREO cookies online. ​​
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Once again, OREO successfully pushed the boundaries of traditional shopper marketing strategy.

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