Brand: Oreo​

Agency: LePub Amsterdam​

2024

The Challenge

Did you know that the average adult needs to make up to 35 000 decisions in just one day? Oreo understands how frustrating this is, so they decided to give us a twist – make your everyday decisions based on a cookie! ​

How, you ask? Simply twist an Oreo and decide based on which side the cream will end up.​

​ Oracle Oreo?😏 We love it! ​

Brand: Agedo, Scalo Milano, and Shiseido​

Agency: Dentsu Creative​

2024

The Challenge

How to support the community and raise awareness regarding LGBTQIA+ values not only during the Pride month but throughout the year?​

Campaign titled “Proud Beyond Pride” was simply based on participants' signs during the Pride, which became inspiring key messages for the OOH campaign.​

Messages such as: The bravest thing you can... be yourself on billboards and OOH, resulted in increase in online conversations and reached more than 21 million people throughout cities in Italy.​

Brand: Celio

Agency: Buzzman

2024

The Challenge

To break away from the cliché of outstanding men typically featured in ads and instead showcase ordinary men wearing the brand’s clothes.​

Celio leveraged Google Street View to feature thousands of real men casually wearing Celio’s collections on the streets of France. It was about time to pay tribute to all everyday men out there. :)​

OOH materials with plain Google Street View screenshots of ordinary outfits and price tags?​

Extraordinary!​

Brand: Kraft Heinz and The Not Company​

Agency: Gut

2024

The Challenge

To convince mayo lovers that new plant-based mayonnaise is just as great as the standard one.​

If a typical mayo hater despised the new plant-based mayo, wouldn’t a regular mayo lover love it? You see the logic? ​

So, they found biggest mayo haters (on Reddit, where else?) to participate in the taste test for Notmayo, only to confirm their deep-rooted hate towards mayonnaise. ​

This reversed psychology campaign created huge social buzz, positive (hate) sentiment, and even 0.8 % increase in haters who actually loved it! ​

Brand: Heineken

Agency: Publicis​

2024

The Challenge

To promote the brand during NY in Malaysia while adhering to strict regulations on alcohol advertising. ​

Beer commercials? A-a. Festive greeting? Why not?​

Why not just crop the logotype and partly infiltrate the brand name into the Chinese NY greetings where word Hei means joy and it usually accompanies the greetings?​

Not only did they advertise but also managed to wish everyone joy and prosperity, and/or Heineken and prosperity, it depends on how you read it. :)​

Brand: Neeman​

Agency: VML India

2024

The Challenge

To create a memorable and impactful guerrilla marketing campaign for a new brand with a limited advertising budget.​

AI infiltrating our phones? Why not infiltrate the AI instead? ​

The idea: Two micro-influencers in Neeman's shoes traveling across the country yelling ARE THOSE NEEMAN'S SHOES? ​

By flooding nearby phones with promo ads, that's all it took for a brand to get bigger reach and boost sales.​

Shout-out to the team, brilliant and amusing!​

Brand: IKEA

Agency: Edelman

2024

The Challenge

How can one brand, perceived as one of the world's top sustainability leaders, spark national discussion around the topic on one particularly idiotic tax system?​

Canada, global leader in sustainability, and a country where you pay taxes for second-hand items. Naturally, Ikea wanted to end this double tax, but not without the noise! ​

Second-hand tax... or SHT, how Ikea named it. ​

With masterful wordplay, this campaign's executions will put at least one smile on your face.

Brand: Epidemic Sound

Agency: Rethink

2024

The Challenge

How can a soundtrack platform position itself as a place-to-go for professional creator and brands worldwide?​

Is there a beat that corresponds to the feeling only a New Yorker walking through the metro station can relate to?​

What would be the background sound for that first realization that your parents are people, just like everybody else?​

Hundreds of emotions, and hundreds of perfect soundtracks to cover them. Just ask Epidemic Sound. ​

Beautifully executed, extremely engaging and very relatable!​

Brand: Stella Artois in partnership with Bellas Artes Museum

Agency: GUT Buenos Aires​

2024

The Challenge

Campaign both appealing to beer enthusiasts and art lovers? ​

If you are Stella Artois, one of the oldest beer brands in history – it's a winner! ​

To highlight brand's longstanding heritage and cultural presence through ages, Stella Artois bodaciously used actual paintings portraying people drinking beer (among other things) only to conclude (after very careful consideration) that it's not just any beer, it's probably Stella Artois. ​

This made every painting into a Stella Artois ad – brilliant!

Brand: Makro Colombia​

Agency: VML Colombia, Grey Colombia​

2024

The Challenge

How to reduce massive food waste in Colombia?​

Makro Supermarkets, Columbian retailer brand, introduced life extending fruit stickers! ​

Their purpose was to extend fruits and vegetables life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for esthetic reasons.​

Something simple, small and analog as a stickers became media.​

Proof that not every campaign needs fancy digital mechanisms, QR, AR codes and AI tools. ;)​