Brand: Neeman
Agency: VML India
2024
The Challenge
To create a memorable and impactful guerrilla marketing campaign for a new brand with a limited advertising budget.
AI infiltrating our phones? Why not infiltrate the AI instead?
The idea: Two micro-influencers in Neeman's shoes traveling across the country yelling ARE THOSE NEEMAN'S SHOES?
By flooding nearby phones with promo ads, that's all it took for a brand to get bigger reach and boost sales.
Shout-out to the team, brilliant and amusing!
