Brand: Stella Artois in partnership with Bellas Artes Museum
Agency: GUT Buenos Aires
2024
The Challenge
Campaign both appealing to beer enthusiasts and art lovers?
If you are Stella Artois, one of the oldest beer brands in history – it's a winner!
To highlight brand's longstanding heritage and cultural presence through ages, Stella Artois bodaciously used actual paintings portraying people drinking beer (among other things) only to conclude (after very careful consideration) that it's not just any beer, it's probably Stella Artois.
This made every painting into a Stella Artois ad – brilliant!
