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The Most Normal Shoot​

Brand: Celio

Agency: Buzzman

2024

The Challenge

To break away from the cliché of outstanding men typically featured in ads and instead showcase ordinary men wearing the brand’s clothes.​

Celio leveraged Google Street View to feature thousands of real men casually wearing Celio’s collections on the streets of France. It was about time to pay tribute to all everyday men out there. :)​

OOH materials with plain Google Street View screenshots of ordinary outfits and price tags?​

Extraordinary!​

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