Brand: Agedo, Scalo Milano, and Shiseido
Agency: Dentsu Creative
2024
The Challenge
How to support the community and raise awareness regarding LGBTQIA+ values not only during the Pride month but throughout the year?
Campaign titled “Proud Beyond Pride” was simply based on participants' signs during the Pride, which became inspiring key messages for the OOH campaign.
Messages such as: The bravest thing you can... be yourself on billboards and OOH, resulted in increase in online conversations and reached more than 21 million people throughout cities in Italy.
