Brand: Heineken
Agency: Publicis
2024
The Challenge
To promote the brand during NY in Malaysia while adhering to strict regulations on alcohol advertising.
Beer commercials? A-a. Festive greeting? Why not?
Why not just crop the logotype and partly infiltrate the brand name into the Chinese NY greetings where word Hei means joy and it usually accompanies the greetings?
Not only did they advertise but also managed to wish everyone joy and prosperity, and/or Heineken and prosperity, it depends on how you read it. :)
