Brand: Makro Colombia​

Agency: VML Colombia, Grey Colombia​

2024

The Challenge

How to reduce massive food waste in Colombia?​

Makro Supermarkets, Columbian retailer brand, introduced life extending fruit stickers! ​

Their purpose was to extend fruits and vegetables life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for esthetic reasons.​

Something simple, small and analog as a stickers became media.​

Proof that not every campaign needs fancy digital mechanisms, QR, AR codes and AI tools. ;)​