Brand: H-E-B

Agency: Havas HOY​

2024

The Challenge

How can a brand use Google Maps even when it’s not anywhere on the map? ​

H-E-B has no stores in Mexico City. ​
H-E-B offers delivery services for the city— the problem is, Mexicans weren’t aware of it. ​

And when your fan base goes from web love to web trolling, you know it’s time to map out a course of action! ​

H-E-B brilliantly leveraged Google Maps, competitor store locations, and photos to showcase how a clever strategy can go a long way.​

This campaign proves that Google Maps isn’t just for directions, it can navigate a great campaign, too!

Brand: Saucony

Agency: Doner​

2024

The Challenge

We all know what brand ambassadors for running shoes or sports gear typically look like, right?​

Now, imagine receiving a client brief that states Find me a new niche of brand ambassadors—excluding the typical athlete stereotype. Where would you start?​

Saucony, a running shoe brand, has stepped into a completely new niche—and the best part? ​

They wear sneakers all day, work in them, and, as it turns out, run nearly a marathon over the course of an average workweek.​

Meet the NURSES!​

Brand: NotCo​

Agency: GUT

2024

The Challenge

How to change perception and influence entire cultural culinary heritage that threatens the green sea turtle population and risk driving them to extinction?​

Many people in South America still eat turtle soup, even though hunting these peaceful sea creatures is illegal. ​

The question was – how to take turtles off the menu? ​

NotCo, a Chilean company, collaborated with one chef, a tech-driven food company, and its AI assistant. ​

Giuseppe (cool name for an AI tool) analyzed 260 plant-based combinations to recreate the taste, texture, and even the molecular structure of turtle meat.​

Without harming a single turtle, NotTurtle soup was created, and we can thank AI that it tastes exactly as a turtle soup! ​

Brand: Heinz​

Agency: Wieden + Kennedy​

2025

The Challenge

To prove to the entire world that you CAN publish a billboard without a SINGLE logo! :)​

Ok, we admit it – it's Heinz, but still, just look at this bold beauty! ​

Featuring close-ups of its most popular products, this campaign is next (advertising) level while also "looking" tasty, at the same time! ​

Brand: Cadbury​

Agency: VCCP​

2025

The Challenge

How to make redesigned chocolate packaging one of the most viral moments on LinkedIn, among other networks? (okey, this wasn’t the challenge but surely was the result:)​

Based on a simple insight ( of responsibilities and awards accordingly:) this playful redesign of the classic Cadbury Dairy Milk packaging speaks to many adult role-players (that sounds weird, doesn’t it?) out there while highlighting the obvious truth – give credit to your creatives and say thank you in a form of chocolate!​

Brand: Calm​

Agency:

2024

The Challenge

To leverage specific momentum and stay relevant.​

During the intense 2024 U.S. election coverage, Calm (sleep app) aired a 30-second silent ad on major networks like CNN and ABC, with a simple message: “We bought this ad space to give you 30 seconds of silence. Yep, just silence.”​

What more could one ask for?​

Brand: Microsoft​

Agency: McCann New York​

2024

The Challenge

How can a CSR campaign produce a visible impact and bring long-term benefits to a community?​

The Fulani people, the world’s largest nomadic group in West Africa, faced a unique challenge: Pulaar, their native tongue, had no alphabet. ​

After two natives began working on developing it, the problem was how to integrate this alphabet into the modern digital world? ​

With Microsoft's support, the Fulani people could finally type their language on computers, making it accessible to their community. ​

In doing so, Microsoft helped preserve an entire culture for generations to come. ​

Brand: Toyota​

Agency:

2022

The Challenge

When you are an industry giant, as Toyota certainly is, how can you produce an original idea for promoting one of Toyota’s cars?​

An elegant and witty way to highlight all the attributes (and we really mean all) of this beautiful Toyota GR Supra —while playfully mocking the process of how commercials are usually made!​

This is not just an excellent commercial; it’s a real-life experience from someone working in the advertising sector, somewhere in a galaxy not so distant, not so far away… wink wink​

Brand: WWF​

Agency: TBWA/Paris​

2024

The Challenge

How to explain the unfamiliar concept of umbrella species in a simple way, while also raising funds to protect them? ​

The answer? Umbrella species (Russian) dolls! ​

What better way to demonstrate the principle that by saving one (umbrella) species, we are also saving many others? ​

These limited-edition dolls were featured as installations, on posters, as a part of virtual gallery, and across social media. ​

Memorable, colorful and engaging!

Brand: Pague Menos​

Agency:

2024

The Challenge

Providing information and assistance during unexpected emergencies.​

Now, imagine this – you’re at home, and your baby suddenly starts choking, you start to panic, then rush to your computer, desperately searching for answers on YouTube only to be forced to wait 15 seconds for a non-skippable ad to end.​

No Ad Project is exactly about this – saving precious seconds that can make all the difference.​

What a beautiful mechanism: purchasing ad space to NOT place ads!​