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Umbrella Species​

Brand: WWF​

Agency: TBWA/Paris​

2024

The Challenge

How to explain the unfamiliar concept of umbrella species in a simple way, while also raising funds to protect them? ​

The answer? Umbrella species (Russian) dolls! ​

What better way to demonstrate the principle that by saving one (umbrella) species, we are also saving many others? ​

These limited-edition dolls were featured as installations, on posters, as a part of virtual gallery, and across social media. ​

Memorable, colorful and engaging!

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