Brand: H-E-B
Agency: Havas HOY
2024
The Challenge
How can a brand use Google Maps even when it’s not anywhere on the map?
H-E-B has no stores in Mexico City.
H-E-B offers delivery services for the city— the problem is, Mexicans weren’t aware of it.
And when your fan base goes from web love to web trolling, you know it’s time to map out a course of action!
H-E-B brilliantly leveraged Google Maps, competitor store locations, and photos to showcase how a clever strategy can go a long way.
This campaign proves that Google Maps isn’t just for directions, it can navigate a great campaign, too!
