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Calm Silent Ad​

Brand: Calm​

Agency:

2024

The Challenge

To leverage specific momentum and stay relevant.​

During the intense 2024 U.S. election coverage, Calm (sleep app) aired a 30-second silent ad on major networks like CNN and ABC, with a simple message: “We bought this ad space to give you 30 seconds of silence. Yep, just silence.”​

What more could one ask for?​

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