Brand: Saucony
Agency: Doner
2024
The Challenge
We all know what brand ambassadors for running shoes or sports gear typically look like, right?
Now, imagine receiving a client brief that states Find me a new niche of brand ambassadors—excluding the typical athlete stereotype. Where would you start?
Saucony, a running shoe brand, has stepped into a completely new niche—and the best part?
They wear sneakers all day, work in them, and, as it turns out, run nearly a marathon over the course of an average workweek.
Meet the NURSES!
