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It has to be…​

Brand: Heinz​

Agency: Wieden + Kennedy​

2025

The Challenge

To prove to the entire world that you CAN publish a billboard without a SINGLE logo! :)​

Ok, we admit it – it's Heinz, but still, just look at this bold beauty! ​

Featuring close-ups of its most popular products, this campaign is next (advertising) level while also "looking" tasty, at the same time! ​

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