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Made to Share​

Brand: Cadbury​

Agency: VCCP​

2025

The Challenge

How to make redesigned chocolate packaging one of the most viral moments on LinkedIn, among other networks? (okey, this wasn’t the challenge but surely was the result:)​

Based on a simple insight ( of responsibilities and awards accordingly:) this playful redesign of the classic Cadbury Dairy Milk packaging speaks to many adult role-players (that sounds weird, doesn’t it?) out there while highlighting the obvious truth – give credit to your creatives and say thank you in a form of chocolate!​

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