BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
Brand: Mercado Libre, Brazil
Agency: GUT, São Paulo
2024
The Challenge
To innovate during Black Friday by dominating programming rather than competing in commercial breaks and creating the biggest Black Friday in Mercado Libre's history.
Brand: Burger King
Agency: David Sao Paolo
2024
The Challenge
To create a lighthearted and engaging campaign that humorously honors a specific type of baldness while promoting Burger King's drive-thru service.
Brand: Halls
Agency: DAVID Madrid
2024
The Challenge
To create radio spots where a voice-over narrates small relatable stories that make the character gasp and then sigh in relief, ultimately conveying that using Halls can help people breathe through stressful situations.
Brand: Nike
Agency: Wieden+Kennedy
2024
The Challenge
To portray the intense, often controversial drive required to achieve elite athletic success, while justifying and celebrating the extreme behaviors and qualities that come with it.
Brand: IKEA
Agency: Ogilvy US
2024
The Challenge
To create a calming and restful advertising experience in contrast to the typically flashy and stimulating billboards of Times Square.
Brand: Virgin Trains
Agency: Anomaly London
2020
The Challenge
To create a perfect vehicle that combines comfort, convenience, and speed, addressing the limitations of driving and flying while providing luxury and freedom.
Brand: Fundacion Repro
Agency: Mercado McCann, Argentina
2017
The Challenge
To provide hope and support to individuals facing challenges in the field of reproductive health, and to raise awareness about these issues in the public sphere.
Brand: Pedigree
Agency: Colenso BBDO Auckland, New Zealand.
2024
The Challenge
To put real, adoptable shelter dogs at the center of global advertising with the help of AI, accelerating PEDIGREE®’s mission to end dog homelessness, by turning every PEDIGREE® ad into an ad for a shelter dog near you.
Brand: Heineken
Agency: LePubMilan
2024
The Challenge
To help safeguard Irish pubs' history and communities by transforming a handful of Ireland's most iconic pubs into virtual museums.
Brand: Decathlon Canada
Agency: Rethink, Toronto/Montreal/Vancouver
2022
The Challenge
To change the way the public perceives people with disabilities by reimagining standard wheelchair icons, making sports and physical activity more accessible to everyone.
