BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
Brand: Noblex
Agency: David
2018
The Challenge
To boost sales of Noblex TVs in Argentina by offering refunds if the national team didn't qualify in the 2018 Football World Cup.
Brand: IKEA
Agency: TRY Norway
2022
The Challenge
To change the perception of IKEA products as disposable by showcasing their potential for new life.
Brand: IKEA
Agency: Try, Oslo
2022
The Challenge
To help parents-to-be find a name for their child by leveraging IKEA's product names in a creative and engaging way.
Brand: Bank of Montreal
Agency: FCB Canada
2023
The Challenge
To connect with a generation that actively ignored financial institutions and bank-related topics by launching a successful channel on Twitch, the gaming platform where they spend most of their time.
Brand: Honda
Agency: DDB Paris
2023
The Challenge
To revive the emotional impact of the last edition of the 24H of Le Mans Moto, focusing on Honda Moto's third-place finish and the unique story of their race, using a combination of social media and live events.
Brand: Ikea
Agency: BBH Asia Pacific
2015
The Challenge
To revitalize the perception of IKEA's catalog, which faced criticism for being seen as junk mail and potentially irrelevant in the digital age. They created an engaging online campaign that highlighted the unique sensory experience and accessibility of the print catalog compared to digital platforms.
Brand: Mc Donalds
Agency: Leo Burnett
2020
The Challenge
To create a campaign that effectively communicates the brand of a global fast-food chain without directly mentioning its name, relying solely on minimalist typographic and color representations of its menu items.
Brand: Misereor
Agency: Kolle-Rebe and Stripe.com
2020
The Challenge
To synchronize all processes connected with the donation and ensure a seamless, secure, and engaging experience for donors using the interactive billboard.
Brand: Sheba
Agency: AMV BBDO London
2022
The Challenge
To raise awareness about the critical state of coral reefs worldwide and Sheba's commitment to coral restoration, emphasizing the urgent need for action and innovative solutions.
Brand: CP food
Agency: Wolf BKK
2023
The Challenge
To raise consumers' awareness about chicken safety standards by taking a groundbreaking approach and sending chicken meat into space to provide food for astronauts. Their food must be ‘the safest and most hygienic’ and require hundreds of tests and standards.
