Brand: La Vie
Agency: Buzzman
2023
The Challenge
To launch an international advertising campaign for plant-based bacon, aiming to gather everyone around the same table while spreading a message of love and environmental consciousness.
Brand: Dove
Agency: Ogilvy
2023
The Challenge
To address the impact of toxic beauty on social media, particularly on young people's mental health, by telling the story of Mary - a girl whose life was nearly lost to an eating disorder exacerbated by social media. The brand called for support for the Kids Online Safety Act.
Brand: OMO
Agency: Group freelance project
2023
The Challenge
To expand the existing OMO project "Dirt is Good," which focused on child freedom, into a multi-brand global campaign that portrayed all those brands' stains as something that makes the world messier and funnier.
Brand: Spotify
Agency: FCB New York
2022
The Challenge
To show advertising executives the untapped potential of Spotify's platform for hyper-targeted advertising. The brand created personalized songs for 14 CMOs, highlighting the platform's ability to tailor messages to specific audiences in a creative and effective way.
Brand: Ikea
Agency: DAVID Madrid, INGO Hamburg
2023
The Challenge
To celebrate the unique bond between parents and children highlighting the new children's collection. Children would rather spend time with their parents, even giving second place to their bedroom.
Brand: HUN
Agency: TBWA London
2020
The Challenge
To launch a new business amid a global pandemic but in a dazzling and entertaining way, taking advantage of discounted rates offered by OOH companies.
Brand: Partners Life
Agency: Special
2023
The Challenge
To seamlessly integrate life insurance services into The Brokenwood Mysteries, using the show's dead characters to promote the importance of having life insurance to the audience.
Brand: RuPaul’s Werq the World tour
Agency: Uncommon
2023
The Challenge
To call people for support of the local LGBTQ+ charity on Independence Day by reminding America of its long history of drag.
Brand: Kärcher’s
Agency: Antony
2022
The Challenge
To offer a counterpoint to over-the-top cleaning ads with a series of films that celebrate the most basic vacuum cleaner features in a highly fashionable way.
Brand: Volkswagen
Agency: Ogilvy South Africa
2014
The Challenge
To promote the Side Assist system which warns drivers of approaching vehicles. The brand placed ads that described the ads of other brands which were coming up on the following page.