Brand: SHEBA
Agency: AMV BBDO
2023
The Challenge
To showcase that cat owners can't resist cats' allurance, despite the alergy. That was exactly where the product kicked in.
Brand: Parachutes coffee
Agency: Orphan
2022
The Challenge
To point out the mind-blowing taste of Parachutes coffee, which is the main USP of the product since instant coffee isn't supposed to taste that good.
Brand: SNCF
Agency: TBWA - Paris
2014
The Challenge
To attract people's attention in the public space around Paris and let them get a flavor of European cities.
Brand: Corona
Agency: David
2023
The Challenge
To encourage people to recycle empty Corona packaging instead of polluting beaches and oceans.
Brand: Coca Cola
Agency: VMLY&R
2023
The Challenge
To showcase that the best food in the world should always be accompanied with Coca-Cola.
Brand: Michelob ULTRA beer
Agency: David
2023
The Challenge
To advertise a low-alcoholic beer by celebrating those who gave it all in marathons instead of clubs, using night clubbing-related behaviour as an inspiration.
Brand: Miller Lite
Agency: Alma
2023
The Challenge
To support women in the brewing industry by using recycled sexist print ads and posters to grow hops.
Brand: Zippo
Agency: Ogilvy New York
2024
The Challenge
To playfully suggest giving a gift that lasts by focusing on glum couples whose flame has gone out, instead on happy couples in love, as brands usually do.
Brand: CeraVe
Agency: Ogilvy
2024
The Challenge
To fuel rumors before the Big Game, they have crafted the elaborate ruse with the help of an influencer trying to piece together the mystery of whether he actually invented the moisturizer.
Brand: New Zealand National Party
Agency: Big On Writing
2024
The Challenge
To create a widely comprehensible, but clever political campaign with a simple proposition: choose broken or choose fixed.