BEST CAMPAIGNS

REKLAMOTEKA

Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.

SHEBA

Brand: SHEBA

Agency: AMV BBDO

2023

The Challenge

To showcase that cat owners can't resist cats' allurance, despite the alergy. That was exactly where the product kicked in.

Parachutes coffee​

Brand: Parachutes coffee​

Agency: Orphan

2022

The Challenge

To point out the mind-blowing taste of Parachutes coffee, which is the main USP of the product since instant coffee isn't supposed to taste that good.

SNCF

Brand: SNCF

Agency: TBWA - Paris

2014

The Challenge

To attract people's attention in the public space around Paris and let them get a flavor of European cities.

Corona

Brand: Corona

Agency: David

2023

The Challenge

To encourage people to recycle empty Corona packaging instead of polluting beaches and oceans.​

Coca Cola

Brand: Coca Cola

Agency: VMLY&R

2023

The Challenge

To showcase that the best food in the world should always be accompanied with Coca-Cola.​

Michelob ULTRA beer

Brand: Michelob ULTRA beer

Agency: David

2023

The Challenge

To advertise a low-alcoholic beer by celebrating those who gave it all in marathons instead of clubs, using night clubbing-related behaviour as an inspiration.​

Miller Lite

Brand: Miller Lite

Agency: Alma

2023

The Challenge

To support women in the brewing industry by using recycled sexist print ads and posters to grow hops.

Zippo

Brand: Zippo

Agency: Ogilvy New York​

2024

The Challenge

To playfully suggest giving a gift that lasts by focusing on glum couples whose flame has gone out, instead on happy couples in love, as brands usually do.

CeraVe​

Brand: CeraVe​

Agency: Ogilvy

2024

The Challenge

To fuel rumors before the Big Game, they have crafted the elaborate ruse with the help of an influencer trying to piece together the mystery of whether he actually invented the moisturizer.

New Zealand National Party​

Brand: New Zealand National Party​

Agency: Big On Writing

2024

The Challenge

To create a widely comprehensible, but clever political campaign with a simple proposition: choose broken or choose fixed.​

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.