BEST CAMPAIGNS

REKLAMOTEKA

Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.

Exclusive the Rainbow

Brand: Skittles

Agency: DDB Chicago​

2018

The Challenge

To stand out in the highly competitive marketing environment of the Super Bowl, where brands invest millions to reach a vast audience, this epic ad was shown to just one person. 

Back Market – Hack Market

Brand: Back Market

Agency: Marcel, Paris​

2022

The Challenge

To convince those who were about to buy a new device to choose a secondhand model instead because it's less impactful on the environment.

Meet Graham

Brand: The Transport Accident Commission​

Agency: Clemenger BBDO

2016

The Challenge

To highlight how susceptible the human body is to the forces involved in transport accidents, TAC has collaborated with a leading trauma surgeon and a crash investigation expert to produce 'Graham,' an interactive lifelike sculpture demonstrating human vulnerability.

Heinz Draw Ketchup

Brand: Heinz

Agency: Rethink

2021

The Challenge

To uncover instinctual and intuitive association consumers have between ketchup and Heinz.

Super. Human.

Brand: Channel 4​

Agency: 4creative

2012

The Challenge

To raise awareness of disability in sport and show Paralympians as powerful warriors rather than people to pity.

The Lost Class

Brand: Channel 4​

Agency: 4creative​

2021

The Challenge

To reshape the perception of pro-gun legalization in America and ignite change aimed at safeguarding the futures of students from the threat of firearms.

Don’t Rough It. Live life in comfort

Brand: Comfort

Agency: Ogilvy

1991

The Challenge

To creatively display the feeling of using Comfort fabric softener.

SickBeats

Brand: Voojer

Agency: FCB

2021

The Challenge

To address the specific issue of cystic fibrosis (CF) by developing Sick Beats, the world's first music-powered airway clearance vests. This solution utilizes sound wave therapy with the music that children love, facilitated through Spotify's platform.

The BVG – Hanfticket

Brand: Berliner Verkehrsbetriebe

Agency: Jung Von Matt​

2021

The Challenge

To devise a solution for commuter frustration. BVG's hemp ticket crafted from edible paper and infused with calming hemp oil emerged as an innovative approach. 

BVG x adidas – The ticket-shoe

Brand: Adidas

Agency: Jung Von Matt​

2018

The Challenge

To transform the perception of Berlin's transport system, BVG, among young residents. This was achieved by gaining the endorsement of the renowned underground brand Adidas with the introduction of a limited edition BVG x Adidas sneakers.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.