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From – To

Brand: ING

Agency: TBWA\NEBOKO

2024

The Challenge

To empower over 39 million customers in their life journeys, mirroring the transformative nature of travel and highlighting the power of these journeys in the emotional story.

As DRV challengers, we see immense potential in this concept, but we believe it could truly shine if tailored for an airline company rather than a bank. In this way, the campaign would elevate to a more impactful level.

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