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The Meowzer

Brand: Whiskas

Agency: Colenso BBDO

2024

The Challenge

To address the growing demand for low-maintenance pets and reduce the number of dogs being returned to shelters due to incompatibility. "Meowzer" is a new breed of dog that’s suspiciously similar to a cat. All touchpoints lead adopters to the Meowzer website, which uses a smart matching algorithm to accurately match potential adopters to the right Meowzers for them.

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