Handshake hunt

Brand: Mercado Libre, Brazil

Agency: GUT, São Paulo

2024

The Challenge

To innovate during Black Friday by dominating programming rather than competing in commercial breaks and creating the biggest Black Friday in Mercado Libre's history.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.