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Ability Signs

Brand: Decathlon Canada

Agency: Rethink, Toronto/Montreal/Vancouver

2022

The Challenge

To change the way the public perceives people with disabilities by reimagining standard wheelchair icons, making sports and physical activity more accessible to everyone.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.