BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
Brand: Burger King (Mexico)
Agency: We Believers
2024
The Challenge
In the fast-food industry, how can a brand distinguish itself from competitors who constantly exaggerate the size of their burgers?
Many brands use similar creatives – billboards and OOH featuring close-ups of burgers or billboard extensions only to support (often debatable) claim that their burgers are big?
By keeping it real, Burger King yet again demonstrated that they like to go against the grain – but they will use BIG letters to spell it out for us.
Brand: Go Vilnius
Agency: BM Boutique agency
2024
The Challenge
The video deploys stereotypes presumably held by foreigners about Eastern Europe and Lithuania – drab streets, bad food, rife thuggery – only to smash them with slick aerial footage of modern Vilnius at the end.
Brand: Lobos 1707
Agency: Rosewood Creative
2024
The Challenge
To create a high-stakes, James Bond-inspired narrative that cleverly promotes the new summer cocktail, the Lobos Elote Shot.
Brand: LICRA
Agency: Publicis Conseil
2021
The Challenge
To create a campaign that unites people against fear, rejection, racism, and anti-Semitism, while promoting universalist ideals and values of equality and fraternity.
Brand: HEINZ
Agency: Rethink
2024
The Challenge
To effectively draw attention to the film Deadpool through the creative use of Heinz products.
Brand: DoorDash
Agency: Superette
2024
The Challenge
To humorously showcase the brand's benefit of a $0 delivery fee in otherwise serious social situations.
Brand: Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center
Agency: Digitas Taiwan, Taipei
2024
The Challenge
To design an innovative product that respects Taiwan's cultural custom of "Joss Paper Burning," while breaking the taboo around organ donation and encouraging more people to confidently sign organ donation consent forms.
Brand: Migration Museum
Agency: Wonderhood Studios
2024
The Challenge
To create a sharp campaign for the Migration Museum that addresses anti-immigrant sentiment in the United Kingdom, which was highlighted in a recent election campaign.
Brand: OREO
Agency: VML
2024
The Challenge
To make Oreo stand out during March Madness without using high-profile partnerships, endorsements, or multi-million-dollar ads, and instead engage viewers in a memorable, interactive way that would boost both brand engagement and sales.
Brand: McDonald's
Agency: DDB Paris
2024
The Challenge
To highlight the various nicknames for McDonald's around the world while showcasing the brand's universality and ability to overcome language barriers, using the Olympics event as a central theme.
