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Real Size Mega Stackers​

Brand: Burger King (Mexico)​

Agency: We Believers​

2024

The Challenge

In the fast-food industry, how can a brand distinguish itself from competitors who constantly exaggerate the size of their burgers?​

Many brands use similar creatives – billboards and OOH featuring close-ups of burgers or billboard extensions only to support (often debatable) claim that their burgers are big?

By keeping it real, Burger King yet again demonstrated that they like to go against the grain – but they will use BIG letters to spell it out for us.

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