BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
Brand: Activision Blizzard UK
Agency: David Madrid
2023
The Challenge
To encourage skateboarders to use their boards more by creating limited-edition decks that reveal in-game reward codes as they are scratched, combining physical skateboarding with digital rewards.
Brand: Distance
Agency: BETC Paris
2023
The Challenge
To re-establish the original purpose of sportswear by creating a unique and engaging challenge that celebrated real runners and encouraged community engagement, all while promoting Distance as a concept running store.
Brand: Heinz Ketchup
Agency: Rethink Canada
2023
The Challenge
To combat the practice of restaurants refilling Heinz ketchup bottles with inferior brands by engaging fans to help ensure that when people see Heinz, it's actually Heinz.
Brand: PedidosYa.
Agency: GUT, Buenos Aires
2023
The Challenge
To achieve unparalleled brand visibility and capitalize on Argentina's historic World Cup victory by engaging with over half of the country's population in a cost-effective manner.
Brand: Skinny
Agency: Colenso BBDO, Auckland
2023
The Challenge
To create a cost-effective advertising campaign for Skinny Mobile that would resonate with its audience by turning custom radio scripts into out-of-home placements that anyone could record on their mobile phones.
Brand: Samsung
Agency: CHEP Network AUS
2023
The Challenge
To engage ad-sceptical millennials and Gen Z, who are wary of social media algorithms and personalized ads, by creating a unique YouTube pre-roll campaign for the Samsung Galaxy Z Flip4 that required viewers to actively seek out the ad, leading to increased engagement and sales.
Brand: FCB Chicago & FCB India
Agency: Stream and Tough Guy
2023
The Challenge
To persuade India's largest corporations to allocate a portion of their marketing budgets as donations to SOS Children's Villages, in order to address the increasing costs of caring for abandoned and orphaned children.
Brand: Silk & Spice
Agency: Stream and Tough Guy
2023
The Challenge
To raise the regional awareness and drive consumer engagement, showcasing the product as a secret treasure tucked away in a desert island.
Brand: KFC
Agency:
2023
The Challenge
To reposition the act of eating KFC chicken without utensils as an enjoyable experience, leveraging the brand's "Finger Lickin' Good" tagline.
Brand: Plum Guide
Agency: Stink Studios
2018
The Challenge
To compel audiences to prioritize unique travel experiences by highlighting the limited number of holidays they have left.
