BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
BEST CAMPAIGNS
REKLAMOTEKA
Welcome to Reklamoteka, an extensive and carefully curated database showcasing inspiring ad campaigns and creativity from great challenger minds worldwide.
Brand: Vienna Tourist Board
Agency: Jung von Matt DONAU
2021
The Challenge
To showcase some of the world's most famous museum artworks on social media where they have been found over-sexual and obsolete.
Brand: Skittles
Agency: DDB Chicago
2018
The Challenge
To stand out in the highly competitive marketing environment of the Super Bowl, where brands invest millions to reach a vast audience, this epic ad was shown to just one person.
Brand: Back Market
Agency: Marcel, Paris
2022
The Challenge
To convince those who were about to buy a new device to choose a secondhand model instead because it's less impactful on the environment.
Brand: The Transport Accident Commission
Agency: Clemenger BBDO
2016
The Challenge
To highlight how susceptible the human body is to the forces involved in transport accidents, TAC has collaborated with a leading trauma surgeon and a crash investigation expert to produce 'Graham,' an interactive lifelike sculpture demonstrating human vulnerability.
Brand: Heinz
Agency: Rethink
2021
The Challenge
To uncover instinctual and intuitive association consumers have between ketchup and Heinz.
Brand: Channel 4
Agency: 4creative
2012
The Challenge
To raise awareness of disability in sport and show Paralympians as powerful warriors rather than people to pity.
Brand: Channel 4
Agency: 4creative
2021
The Challenge
To reshape the perception of pro-gun legalization in America and ignite change aimed at safeguarding the futures of students from the threat of firearms.
Brand: Comfort
Agency: Ogilvy
1991
The Challenge
To creatively display the feeling of using Comfort fabric softener.
Brand: Voojer
Agency: FCB
2021
The Challenge
To address the specific issue of cystic fibrosis (CF) by developing Sick Beats, the world's first music-powered airway clearance vests. This solution utilizes sound wave therapy with the music that children love, facilitated through Spotify's platform.
Brand: Berliner Verkehrsbetriebe
Agency: Jung Von Matt
2021
The Challenge
To devise a solution for commuter frustration. BVG's hemp ticket crafted from edible paper and infused with calming hemp oil emerged as an innovative approach.
