Brand: New Zealand National Party​

Agency: Big On Writing

2024

The Challenge

To create a widely comprehensible, but clever political campaign with a simple proposition: choose broken or choose fixed.​

Brand: Burger King

Agency: David New York

2023

The Challenge

To flip the notion that breakfast is “the most important meal to start the day” and showcase how sweet breakfast is to end the night, too. ​

Brand: KitKat

Agency: Wunderman Thompson UK

2023

The Challenge

To demonstrate the power of a consistent brand message conveyed by the five-letter poster. ​

Brand: McDonald's​

Agency: DDB

2023

The Challenge

To showcase real and candid customers' emotions at the moment of the delivery.

Brand: New York Festivals​

Agency: BCW

2023

The Challenge

To invite participants to showcase their never-before-seen creative solutions.​

Brand: Surreal Cereal​

Agency:

2023

The Challenge

To drop a hilarious attention-grabbing campaign featuring celebrity names with an unexpected creative twist.​

Brand: CPB London​

Agency: CPB London​

2022

The Challenge

To confront and question unconscious biases regarding gender diversity in the work environment by creating a campaign that raises awareness of the issue. ​

Brand: GoldieBlox

Agency:

2014

The Challenge

To remove gender stereotypes with the world’s first girl engineer character.​

Brand: HandsWay​

Agency: TBWA

2022

The Challenge

To highlight the safety issues that women and gender minorities face at nighttime, and ultimately help them to reclaim public spaces by using exciting digital billboards. We been found over-sexual and obsolete. 

Brand: Lego

Agency:

2021

The Challenge

To remove gender bias from its toys after findings of a child survey revealed that harmful stereotypes still hinder girls, boys, and their parents.​