Most kids don’t really care about fruits and vegetables. We challenged them by presenting these foods in an engaging new way.
Toys, pen decorations, board games, and meetings with their heroes were just part of the MiniGreeny adventure. Kids had the opportunity to spend time with TikTok and YouTube stars, and we placed all the content on all Maxi channels. We also designed the website www.minigreeny.rs, display banners, and created an activation where we rewarded the best with a MiniGreeny social game.