Zippo

Brand: Zippo

Agency: Ogilvy New York​

2024

The Challenge

To playfully suggest giving a gift that lasts by focusing on glum couples whose flame has gone out, instead on happy couples in love, as brands usually do.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.