Brand: AsociaciónLucha contra el Mal de Alzheimer
Agency: República Havas
2023
The Challenge
Alzheimer’s – most of us fear it.
Football – undeniably Argentina's national passion.
Now, imagine an entire pro league taking the field wearing a teammate’s name on their back.
Imagine the hype on social.
This is a masterclass in turning national passion into a powerful tool for raising awareness—
and a fine source of inspiration for all creatives to sometimes consider connecting the unimaginable dots.
