Brand: Pague Menos
Agency:
2024
The Challenge
Providing information and assistance during unexpected emergencies.
Now, imagine this – you’re at home, and your baby suddenly starts choking, you start to panic, then rush to your computer, desperately searching for answers on YouTube only to be forced to wait 15 seconds for a non-skippable ad to end.
No Ad Project is exactly about this – saving precious seconds that can make all the difference.
What a beautiful mechanism: purchasing ad space to NOT place ads!