BACK TO CAMPAIGNS

BVG x adidas – The ticket-shoe

Brand: Adidas

Agency: Jung Von Matt​

2018

The Challenge

To transform the perception of Berlin's transport system, BVG, among young residents. This was achieved by gaining the endorsement of the renowned underground brand Adidas with the introduction of a limited edition BVG x Adidas sneakers.

This gallery of works is for educational and inspirational purposes only. Every campaign on this section is property of the listed authors, brands and agencies, and they are solely owners of these campaigns.