To transform the perception of Berlin’s transport system, BVG, among young residents. This was achieved by gaining the endorsement of the renowned underground brand Adidas with the introduction of a limited edition BVG x Adidas sneakers.
Media
February 4, 2024
BVG x adidas – The ticket-shoe
To transform the perception of Berlin’s transport system, BVG, among young residents. This was achieved by gaining the endorsement of the renowned underground brand Adidas with the introduction of a limited edition BVG x Adidas sneakers.
