Brand: CoorDown - the National Coordination of Associations of People with Down Syndrome

Agency: Small

2024

The Challenge

To challenge the perspectives and assumptions many of us hold about what people with Down syndrome can and cannot do.

On World Down Syndrome Day, March 21, 2024, CoorDown – the National Coordination of Associations of People with Down Syndrome – launched a heartwarming international awareness campaign with a powerful message – let's normalize NOT assuming.