To prevent drug use and educate potential first-time users, we launched a campaign before the start of the EXIT Festival that made this problem the number one issue in Serbia during the festival.

We challenged potential drug users with the question “Do you know where your product comes from?” followed by explicit pictures showing body parts that could be used for drug smuggling.

The campaign was both praised and challenged, but the impact was inevitable.

This allowed us to reach a wide audience and attract them to stayclean.rs, where the Ministry of Health prepared educational texts on this topic.