For the launch of the new Samsung S22 Series, we had the challenge to increase brand awareness and showcase Samsung S22 as cool, youthful, trendy, and innovative. We needed to break the rules. So, instead of “just hiring” famous influencers, we created a campaign strategy where carefully selected professionals participated as opinion drivers.
In this captivating narrative, we invited users to witness game-changing features and the evolution of cutting-edge technologies. We showcased, tested, and validated all the incredible new features of the Samsung S22 series by carefully selecting influencers who have shown their crafts, each in their domain. They demonstrated distinct features, from the powerful processors that power blazing-fast speeds to the stunning displays that bring your content to life with vibrant colors and crisp clarity.
Our results, such as reach, engagement, and impressions, exceeded our expectations. By merging imagination and groundbreaking technology, we created a transformative Samsung experience that has been proven by real-life results such as increasing full brand awareness for the S series by over 90%, high visibility in media channels by +6%, and perception of a brand as cool, trendy, and innovative by +11%.
This project wasn’t just a jam-packed promotion of the brand’s new products and features – it was a celebration of collective creativity, a contribution to creating a digital ecosystem that connects people via imagination and inventive ideas. It was a transformation of self-expression and an introduction to a new way of interacting with the world. Therefore, we are proud to say we climbed the digital ladder. We broke the rules together.